Most job postings read like boring assembly instructions: dry, confusing, and oddly intimidating. Then we wonder why the best candidates don’t apply.
But with the right words in the right place, you can attract top talent and shape the future of your business.
Just ask Chris Hadfield.
In early 1992, the Canadian Space Agency announced a job opening for new astronauts. Chris Hadfield then a test pilot applied with two detailed resumes and a dream. He was selected from over 5,000 applicants, became the first Canadian to walk in space, and even commanded the International Space Station.
No flashy recruiting video. Just a well-written job ad in the right hands.
That’s the power of a great job posting.
Here’s how to write one that brings in great people right here in Calgary.
Why You Must Learn How to Write Job Postings That Attract Great People
Start with purpose—not a task list.
People want meaningful work, so show them how this role fits into your company’s bigger picture.
Example:
“This role will bring calm to the storm. We’ve grown fast, and we need someone who sees the big picture, loves systems, and can help us scale without burning out. You’ll be our first full-time operations lead—and a key voice in how we grow.”
This approach works whether you’re a small startup or a growing company in Calgary. At About Staffing, we craft compelling postings that tell the story behind the job—and attract people who care.
Key Elements of How to Write Job Postings That Attract Great People
- Talk Like a Human
Avoid corporate buzzwords. Be real.
Bad: “We’re seeking a results-driven individual with excellent communication skills.”
Better: “You love getting things done and aren’t afraid to roll up your sleeves.”
- Describe the Impact, Not Just Tasks
Show them what success looks like:
“In your first 90 days, you’ll take ownership of our customer onboarding and reduce friction by 50%.”
- Be Honest About Challenges
Don’t sugar-coat it. Share your reality and how you’ll support them.
- Talk About Real Culture
It’s not about ping pong. Candidates want to know:
- How are decisions made?
- How does feedback happen?
- What happens when things go wrong?
- Rethink Requirements
Be flexible. Prioritize must-haves and encourage those from unconventional paths to apply.
- Tailor to Your Company Size
- Large companies need help filtering noise.
- Midsize businesses use great postings to compete with big brands.
- Small teams—a single hire can reshape the whole team dynamic.
At About Staffing, we tailor postings to match your business size and culture because the cost of a bad hire is always high.
Your Guide to How to Write Job Postings That Attract Great People in Calgary
End with an invitation, not a checklist.
“If this sounds like you even if you’re not sure you meet every requirement we’d love to hear from you. We’re excited to meet people who bring curiosity, integrity, and a fresh perspective.”
A job posting isn’t just a formality it’s the start of a relationship.
The next Chris Hadfield, the next leader, the next game-changer might be looking at your ad right now.
At About Staffing, we help Calgary businesses write postings that connect so you can hire with heart and purpose.
Contact us today to learn more about job openings, training programs, and career growth opportunities.
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