Sharlene Massie is the proud recipient of this year’s Business in Calgary Leaders Award. Every year 20 exceptional business leaders in Calgary are celebrated and recognized for their ability to lead a company through a forever changing economy. Their agility and resilience to come out sailing is an achievement worth celebrating.

“I am honoured to be a 2018 recipient. This award is a culmination of my life’s work, achievements as well as trials and tribulations. I am proud to be a Calgary business owner and am even more proud to have steered my company out of the 2013 flood and countless market downturns,” said Sharlene Massie.

This award comes at time when About Staffing and its long-term staff are moving locations and gearing up for a record year. Their new location will be cutting edge to reflect Sharlene’s out of the box thinking and long term growth strategies.

“I look back to photos of our office underwater as well as the cost cutting strategies we developed during the downturns, and can only appreciate how far we have come. Hang on and stand your ground are my approaches to business,” said Sharlene Massie.

About Staffing owes much of its success to its loyal clients and staff. It is a company guided by its core values of enthusiasm, sincerity, stability and loyalty as well as its mission to enhance lives and companies by creating meaningful workplace connections.

View the video from the Business in Calgary Leaders Gala

Check out the Business in Calgary Leaders Magazine showcasing Sharlene Massie

Read her blog about winning the award here


The About Staffing Beginning

Sharlene Massie, Founder and Visionary at About Staffing, started the company in 1996. Having started at the bottom in the recruiting and staffing industry in the late 80’s (with the hairstyle to match the decade), she’s been around the block and seen it all. Then out of either desperation, or sheer guts, she started About Staffing.

It started with a borrowed fax machine, the yellow pages directory and no furniture back in 1996. She sat on the floor making cold calls and eventually started interviewing candidates on a donated yellow velour couch. Her friends and family worked as temps while she grew the company with gritty determination.

Sharlene MasseySharlene MasseySharlene MasseySharlene MasseySharlene Massey


Who is Sharlene Massie?

Sharlene is best known for her down to earth approach, her laugh, and her ability to relate to just about everyone. She certainly did not intend on a lifelong commitment to the staffing industry when she graduated from MRU in Public Relations in 1990, but the employment industry is where her heart took her! So, she spends day after day helping candidates, clients, and her internal team find the same success. She is very busy as Visionary of About Staffing, directing the vision of the company in Calgary and Edmonton.

Sharlene and About Staffing have been honoured to win some amazing awards and recognition. Sharlene has inspired many job seekers, employers, and entrepreneurs to do what their heart wants, with a little injection of logic and common sense.

In addition to her busy work life, Sharlene is also the mother of 3, grandmother of 3, and friend to many. Sharlene volunteers her time to a variety of charities, and has sat on numerous boards, currently as a Director of the Better Business Bureau (BBB) of Southern Alberta. Sharlene also appears regularly on CTV's Morning Live Show, offering her opinions and tips/advice for both employers and job seekers.


About Staffing’s Core Values

Sharlene leads by example every day and is perpetually guided by the company’s statements and core values, as is every one of her employees. These core values are enthusiasm, sincerity, stability, and loyalty. They are entrenched in the company’s identity and are even displayed prominently around the office - acting as a constant reminder of what drives the business.



She infuses her personality into everything that she does and it is contagious; she maintains the same level of passion as when she first broke into the industry over 25 years ago.


Sharlene has worked tirelessly to become an expert in the staffing field through constant education and industry involvement – whether participating in conferences, researching industry trends, or drawing form her years worth of knowledge to act as a ‘go-to’ spokesperson for local media.


Her resiliency and commitment have resulted in the firm weathering various storms, which have proved catastrophic for many of her peers.


The proof is in the pudding. Staff members continue to visit and one of her very first employees has re-joined the team; several client relationships have existed since she opened her doors 20 years ago; and, she is very active (and in good standing) in the business community.



Follow her on social media

Sharlene Massie on Twitter Sharlene Massie on Twitter
Sharlene Massie on LinkedIn Sharlene Massie on LinkedIn

Words from staff ...

Sharlene is a true visionary who is always five steps ahead of the game and that is why she upholds such great success in her company! She is also a very enthusiastic leader who cares about her staff, clients and candidates, genuinely! She is very appreciative of hard work, which is why she has such great staff retention. Sharlene never hesitates to share in the blessings of the company and through that she has created a great sense of motivation and drive in each of us - it feels like our company too! I have had the pleasure of working with her (notice: I didn't say for her?!) for 15 years now and we have been through many ups and downs but it is through the Enthusiasm, Sincerity, Stability and Loyalty that make her and the company true leaders in the Staffing Industry. Sharlene is an inspiration and anyone would be so lucky to work with her!

Lee Anne Thorne, Quality Assurance Manager, Employee Since 2002

Sharlene is a solid leader. She leads by example – has no problem getting her hands in the nitty gritty day to day – whatever the task, even menial, she has no problem doing it. That creates an open, team oriented environment where all staff should be willing to step up and help out in any area that is needed. No such thing as “its not in my job description.”

Sharlene is the type of boss where if you work hard and earn her trust, she will give you longer and longer rope. She is very flexible and fosters an entrepreneurial environment. I respect her as a leader and as a business owner. She has worked hard to be where she is and I admire that. I am confident that she has my back when I need her and in turn I have her back and will continue to give her my loyalty.

Jessica Penney, Senior Staffing Specialist, Employee Since 2011

Sharlene has an unfailing positive outlook where she believes things will always work out, no matter how many bumps in the road along the way. She is a Visionary – absolutely – and translates that into a leadership style that motivates and encourages people to have faith in the future. And this makes people do their best work.

Lynne Cihelka, Senior Staffing Specialist, Employee Since 2015

Words from colleagues ...
Todd Millar

Sharlene Massie and About Staffing are more then a recruitment or head hunting firm. Her leadership and About Staffing's caring approach to finding the "right" individual to be placed in the "right" position in an effortless approach for the business owner makes the decision of engaging About Staffing a no brainer. Contact Sharlene today!

Sterling Rempel

I've known Sharlene Massie for a number of years, and have been impressed by her ongoing enthusiasm and entrepreneurial spirit. Recently, I had opportunity to use her business experience in hiring a new assistant. Her staff sought diligently to provide me with several candidates who met my criteria. As a result, I'm pleased to have hired an outstanding individual to work with our clients at Future Values.

Words from clients ...
Anne Miner

I have worked with Sharlene as both a supplier of services to About Staffing and as a client of About Staffing placement services. In all aspects of business, Sharlene operates with the highest integrity and a superior commitment to ensuring everyone "wins".

As a client, she was responsive and committed to ensuring her own customers were being served as they wished to be and that every opportunity for improvement was identified and acted upon.

As a supplier/partner, Sharlene was determined to assess our corporate culture as well as the skills and abilities required for the successful candidate(s). She and her team delivered "best fit" candidates and made it easy for us to select the optimum candidate(s).

I have no hesitation in recommending Sharlene and About Staffing!

Anne Miner
The Dunvegan Group

Victor Lee

Sharlene is an amazing energetic person with such a depth of knowledge that they even advises people on TV!

She has built a successful human resources services company. We used her services based on the real needs of our company including core values, personality alignment, respect, and long term fit. And our track record with her is 100% on 2 hires. We certainly will be doing business again!

Ed Kremeniuk

Sharlene is a passionate, honest and inspiring person! It is a first class organization that truly cares about their customers - I highly recommend using About Staffing services as they are simply the best at what they do!